Intro
The business wanted to create a product that would allow users to custom order flowers easily and have them packaged beautifully without them getting damaged. They wanted users to be able to customise their arrangements and select packaging to add a bespoke experience.
Pains
1: Users are not happy with the quality of the flowers they order on many other apps
2: A lot of the apps feel outdated and cheap
3: The packaging is one-size-fits-all and not unique
4: A lot of the apps don't have room for customisation
2: A lot of the apps feel outdated and cheap
3: The packaging is one-size-fits-all and not unique
4: A lot of the apps don't have room for customisation
Gains
1: To allow users to customise bespoke arrangements by selecting their own flowers
2: To allow for a full customisable experience
3: Easy, quick and simple ordering process
2: To allow for a full customisable experience
3: Easy, quick and simple ordering process
