Intro
Looking at the problems users faced, the business was looking to solve this by simplifying the market research process and providing Marketers insights into targeted segments for marketing campaigns.
This project was a freelance piece of work and I was mainly involved in the UI, design system and prototyping. Testing was done directly by the company and fed-back to me to create iterations of the work.
This project was a freelance piece of work and I was mainly involved in the UI, design system and prototyping. Testing was done directly by the company and fed-back to me to create iterations of the work.
Siobhan is an extremely busy Marketing Executive who needs help to speed up her research and segmentation so that she can make informed decisions to drive successful campaigns and target the correct audience.
UI Design
I started building out a design system with components to make scaling up easier.
I worked iteratively with the product manager and the rough prototypes were presented to stakeholders and tested with users to refine the flows and features.
Once the rough prototypes were approved, I created high-fidelity mockups and prototypes for further testing with users.